Designing digital products with emphasis on visual design.
A multidisciplinary designer and front-end developer harnessing eight years of craft to ship considered software for startups, studios, and cultural clients.
A few things
I’m proud of.
Six projects from the last two years, spanning identity, product design, and front-end engineering. Tap any card for the full case study.
The short
version.
I design and build at the seam where product, brand, and engineering meet — usually for small teams who’d rather ship than slide-deck.
Before going independent I led design at Foundry (YC W22), shipped the checkout that took Drift from $0 to $14M ARR, and spent two happy years at Pentagram on identity work for cultural clients. I write code in React, TypeScript, and just enough Rust to be dangerous. I keep a slow newsletter on type and tools, and I’m always interested in a project that respects the user’s attention.
Projects
Clients
Years
Awards
Kind words
from kind people.
A small selection from founders, PMs, and creative directors I’ve worked with recently. Full references on request.
Sasha is the rarest kind of designer — opinionated, but in service of the user. She rebuilt our onboarding in three weeks and lifted activation by 34%. I’d hire her again tomorrow.
One of those rare hires who can sit in a strategy meeting at 10am and push pixels with engineering at 4pm. Sasha set a bar for craft that outlasted her engagement.
We brought Sasha in to refresh the brand and ended up rebuilding marketing, product, and a chunk of our culture deck. Calm, fast, and unusually thoughtful.
Curriculum
Vitae.
Independent — self-employed
Design and front-end engagements for early-stage startups and cultural institutions. Recent: Lumen, Husk, Foundry.
Design Lead — Foundry
Founding designer through Series A. Built the design system, the marketing site, and a team of four. Shipped weekly.
Senior Product Designer — Drift
Owned the checkout, billing, and growth surfaces. Led the rebrand that took the product from a tool to a platform.
Designer — Pentagram
Identity, environmental, and digital work for clients including MoMA PS1, The New York Times Magazine, and Public Theater.
My Blog
Designing Accessible Interfaces
Accessibility is design for the full range of human beings who will use your product. It is not a checklist…
UX vs UI: Understanding the Difference
UX and UI get conflated constantly, but they answer different questions. UX is about whether the product works for the…
Color Theory for Digital Designers
Colour in digital design is part craft, part communication. The right palette can guide attention, set mood, and signal hierarchy…
Responsive Design: Building for Every Screen
Responsive design is no longer about three breakpoints and a hamburger menu. With foldables, ultrawides, and everything in between, layouts…
The Principles of Effective Logo Design
A great logo is a compressed argument for a brand. It has to be recognisable at a glance, work in…
Mastering Typography in Graphic Design
Typography is the quiet workhorse of graphic design. The choice of typeface, the rhythm of leading, and the discipline of…