About
Sasha
Doe
Designer & Art Director
I am a designer focused on creating objective, functional visual solutions. With over a decade of experience in brand identity and digital design, I approach every project with systematic precision and unwavering attention to detail.
My work is rooted in the International Typographic Style—where the grid is law, typography is architecture, and every element earns its place through function, not decoration.
Independent — self-employed
Design and front-end engagements for early-stage startups and cultural institutions.
Design Lead — iconiQ
Built the design system, the marketing site, and a small team. Shipped weekly.
Senior Designer — Studio.io
Shaped product, brand, and the system tying them together.
Product Designer — Start Agency
Client work across fintech, civic tech, and the in-between.
intern
Design
- Brand Identity
- Typography
- Editorial Design
- Visual Systems
- Art Direction
Digital
- UI/UX Design
- Web Design
- Design Systems
- Prototyping
- Motion Design
Tools
- Figma
- Adobe Creative Suite
- Sketch
- After Effects
- HTML/CSS
Kind words
from kind people.
Sasha is the rarest kind of designer — opinionated, but in service of the user. She rebuilt our onboarding in three weeks and lifted activation by 34%. I’d hire her again tomorrow.
One of those rare hires who can sit in a strategy meeting at 10am and push pixels with engineering at 4pm. Sasha set a bar for craft that outlasted her engagement.
We brought Sasha in to refresh the brand and ended up rebuilding marketing, product, and a chunk of our culture deck. Calm, fast, and unusually thoughtful.